Email Design Case Study
A case study of an email blast created for Smallwoods for our Valentine’s Day sale.
The first step was determining who we were going to send this campaign to, what information we needed to convey, and what Smallwoods products we wanted to highlight. For this campaign we wanted to introduce our customers to our site wide Valentine’s Day sale while drawing attention to our best selling products.
The imagery chosen for this campaign was a composite of two images from one of our collaborators. The products shown are one of our most popular items custom wood framed signs with the collaborator’s wedding vows. The two images were combined to showcase the best features of the two respective photographs: the interaction between the couple in the first image, and the negative space at the bottom of the second image that allowed us to include a CTA without obstructing the product we were looking to highlight.