Nixon Graphics
Graphic and Web Design
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About

Graphic Designer & Illustrator

Summary

Dedicated email marketing specialist, graphic, and web designer focused on results-driven strategy implementation in the home decor industry. A background in social media ad design and e-commerce web design utilizing platforms such as Shopify, Zaius, and Attentive. Experience with developing internal branding guidelines. Exceptional collaborative skills. Experience working with digital and print media.

Employment

iMarket Solutions - Email Marketing Manager (2022-present)

  • Lead a team of 4 email marketing specialists to drive departmental initiatives that align with the company’s vision for the growth of the email marketing product

  • Organized daily team meetings to align on individual priorities, project statuses, and cascaded cross-departmental messages

  • Organized quarterly departmental planning meetings to create an optimized email strategy for upcoming quarters and assign accountability for the development of project tasks

  • Organized individual bi-weekly check-ins with specialists for focused conversations about the specialist’s ongoing client relationships

  • Organized monthly 1-on-1 check-ins with specialists for focused conversations about the specialist’s ongoing professional development track, addressing individualized needs for training and support

  • Lead the onboarding and training process for new specialist hires. Providing support and training materials to prepare new specialists for their clients as well as internal processes and protocols.

  • Cross-departmental collaboration to align the email marketing team with the company’s goals for the growth of our digital products

  • Met with clients to discuss escalations to determine the best course of action for client success and to address any concerns with the progress of their email marketing strategy.

  • Lead departmental initiatives and prototype products. Developing research material and standard operating protocols for future implementation into our email marketing product

iMarket Solutions - Email Marketing Specialist (2021-2022)

  • Develop an email marketing strategy for 18+ clients on a monthly and quarterly basis to align with their business goals and KPIs

  • Design email campaigns that align with client goals while adhering to best practices for responsiveness and deliverability across email service providers and devices

  • Generate and present monthly reports on lead KPIs via Google Meet

  • Implement segmented campaigns designed to grow the client's account and improve campaign performance

  • Collaborate with team and other departments to develop templated email content

  • Developed campaign strategy briefs in collaboration with internal content teams

  • Copywriting and quality assurance

Smallwoods - Graphic Designer (2018-2021)

Email Marketing Responsibilities

  • Developed Email and SMS marketing calendars

  • Created automated campaign journeys to deliver relevant content to customers at each stage of their customer journey with the goal of converting 1-time customers into loyal repeat customers

  • Designed creative for Email and SMS one-time campaigns and automation

  • Developed written content for Email and SMS campaigns

  • Scheduled email campaigns through Zaius and SMS marketing campaigns Attentive

  • Developed audience segmentation for cross-sell campaigns, retention campaigns, and weekly email blasts

  • Collaborated with production and customer service departments to coordinate new product releases and promotional content

Graphic Design Responsibilities

  • Designed creative for paid social content, and website graphics

  • Photo manipulation and imagery mockups of product imagery in Photoshop

  • Prepared digital files for print production in Illustrator

  • Developed internal branding documentation and style guides for the marketing team in InDesign

Web Design Responsibilities

  • Styled collection, product, and landing pages for Shopify using HTML, CSS, and Shopify Liquid

  • Installed and developed new site themes with predetermined company branding

  • Added new products, organized product catalogs, and scheduled weekly product releases for E-Commerce

  • Installed and integrated apps for Shopify to maximize workflows efficiently

Skills

  • Illustration and icon design

  • Responsive web design

  • Photo manipulation and touchups

  • Time management

  • multitasking

  • Color and typography pairing and composition

  • Collaboration

Proficient In

  • Zaius

  • Activecampaign

  • Stripo

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe Experience Design

  • HTML, CSS and Liquid

  • Shopify

  • Wordpress

  • Microsoft Office Suite

Education

  • Texas State Technical College of Waco - Associates Degree in Web Design and Development

  • Texas State Technical College of Marshall - Associates Degree in Multimedia Publishing Technologies